Oyster Issue 112: The Popular Issue
The Popular Issue
Darren Hayes departed from his iconic Australian band Savage Garden and released his single ‘Pop!ular’ in July of 2004. It was an intrinsic diss track aimed at celebrities and wannabes, which ultimately gave him his first #1 on the US dance chart. A little bit ironic, don’t you think? Also a tidy demonstration of the complications with and the attitudes toward popularity, while winking hard at a decade where pop culture was off its head — a time when the internet was gaining momentum in the family home and Google Images had kicked off thanks to JLo’s 2000 Grammys dress. Celebrities were thinking less about being feminists, instead putting their energy into unstrategised social media use (Lindsay Lohan and Vanessa Minnillo playing with knives was a true gift).
Popularity’s glamour is so tempting, even though we’re taught from a young age that it’s meaningless. Its fluctuation is unpredictable, though definite, because we notice it every time Winona Ryder tells us she was a nerd in school or every time we buy new clothes to keep up. As outsiders, we rag on the mainstream — sell-outs, conformists, not as unique as us. But when we’re on the inside, it’s success — being seen, being liked, being #blessed. In this issue, we look at what popularity means or has meant. We’ve gotten down with both fashionable and unfashionable ideas through beauty, fashion, subcultures and the arts; contrasting decades where getting noticed was goals (80s), alternative was the norm (90s), relevancy was everything (00s), and where originality is kinda blurry (now!).
Featuring exclusive shoots and interviews with Future, Halsey, Winnie Harlow, Lianna Perdis, Erika Lust and The Hardies, this time, you can sit with us for Oyster Issue 112, The Popular Issue.